What UK freelancers actually need from a link-in-bio tool
- GBP pricing — not dollar plans with conversion charges
- UK tax awareness — marginal relief, National Insurance, sole trader specifics
- Business banking connections — Starling, Monzo, Tide, ANNA Money
- SEO tools — UK freelancers compete on Google, not just social media
- Product cards that link to Calendly, Stripe or Gumroad without platform fees
- Email capture for building a client list
- Analytics that show which platform sends the best client enquiries
Linktree for UK freelancers — the problems
Linktree works but it's built for a global audience and priced in USD. The free plan is too limited for professional use — no detailed analytics, no email capture, Linktree branding on your page. Pro costs $5–$24/month which at current exchange rates is £4–£19/month and you're paying for features that don't include anything specific to UK freelancers.
Beacons.ai for UK freelancers — the problems
Beacons.ai is stronger than Linktree for creators selling digital products. But it's US-focused, priced in dollars, has no UK-specific tools, no SEO features and no business planning tools. It's a creator storefront — not a business dashboard.
Stan Store for UK freelancers — the problems
Stan Store is designed for creators monetising an audience. It charges $29–$99/month with no genuinely free tier. For UK freelancers just starting out or running a service business, the monthly fee is a significant commitment and the tool doesn't include UK-specific features.
WantMy.Link for UK freelancers — what it includes
WantMy.Link is built in England specifically for UK freelancers, sole traders and solo businesses. Every feature is designed around the reality of running a UK self-employed business.
- GBP pricing — £4/month Pro, free tier with every core tool
- Budget Lab — UK income tax with marginal relief, National Insurance for sole traders
- Bank Partnerships — Starling, Monzo, Tide, ANNA Money, Revolut Business, Mettle
- Business Backers® — connect with people who want to support UK solo businesses
- SEO scoring — the only link page that helps you rank on Google UK
- Cashflow tracking — confirmed sales with weekly trend comparison
- 0% transaction fees on every plan
- Product cards linking to Calendly, Stripe, Gumroad, Ko-fi — any URL
Which platforms are worth considering in 2025?
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