How to add a link to your Instagram bio — step by step
- 1Open Instagram and go to your profile
- 2Tap Edit Profile
- 3Tap Links (or Website on older versions)
- 4Tap Add external link
- 5Paste your URL — for example wantmy.link/yourname
- 6Tap Done, then tap Done again to save your profile
Multiple links
Instagram now allows up to 5 links directly in your bio. However a link-in-bio page lets you show 50+ links, product cards and email capture behind a single URL — giving your audience one clean page to find everything.
What to put in your Instagram bio link
Your Instagram bio link should point to a page that does three things: tells visitors who you are, shows them what you offer and gives them a clear next step. A raw website URL usually fails at this because it's designed for desktop search visitors, not mobile Instagram visitors who tapped your bio link after watching your content.
A WantMy.Link profile is designed for exactly this situation. It loads fast on mobile, shows your photo and bio at the top, then displays your product cards, services and links in a clean format. Visitors can subscribe to your email list, buy a product, book a call or follow your other platforms — all from one page.
How to track Instagram bio link clicks
Instagram's built-in insights show link taps from your profile — but only for Business and Creator accounts. WantMy.Link goes further: create an Instagram-specific UTM link from your dashboard and your analytics will show you exactly how many visitors came from Instagram, what device they used and which of your links they clicked.
Getting more people to click your Instagram bio link
- Mention "link in bio" in your captions when you're promoting a product or service
- Use your Instagram Story to drive traffic to your link in bio with the Link sticker
- Add a clear call to action in your bio text — "My services 👇" or "Book a call 👇"
- Pin a post or Reel that explains what's in your link-in-bio page
- Add a product card for your most popular service or offer — visitors who land on a clear offer are far more likely to take action
Instagram link in bio for businesses vs creators
Businesses should use their bio link to send visitors to a booking page, product card or service listing — the goal is enquiries and sales. Creators should use it to grow their email list and promote their digital products or affiliate links. In both cases, a WantMy.Link profile covers all of these in one place without needing separate tools for each.
Create your free Instagram bio link with WantMy.Link — set up in 60 seconds
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