Stan Store is built for US creators selling courses. WantMy.Link is built for UK freelancers running a business. Here's the honest comparison — pricing, fees and what you actually get.
Stan Store
Free plan takes 5% of every sale
Creator plan: $29/month (~£23)
Creator Pro: $99/month (~£79)
USD pricing — no GBP option
No UK tax tools, no SEO, no cashflow
WantMy.Link
RecommendedFree plan with 0% transaction fees
Pro plan: £4/month in GBP
Pro can be earned completely free via referrals
GBP pricing — built for UK
UK tax tools, SEO scoring, cashflow tracking
Feature
Stan Store
WantMy.Link
Starting price
Stan Store has no meaningful free tier — the $29/mo plan is the entry point for real features.
Transaction fees
Every sale through Stan Store costs you a percentage. WantMy.Link charges nothing — ever.
Link in bio page
Digital product sales
Stan Store is purpose-built for high-ticket digital products and course funnels.
SEO tools
Stan Store has zero SEO capability. WantMy.Link includes SEO scoring, diagnostics and a task tracker.
AI assistant
Chantelle® monitors your profile, plans your week and pushes suggestions — not just copy generation.
Cashflow tracking
UK tax tools
Stan Store is a US product. No UK tax calculations, no GBP-first pricing.
Focus & productivity tools
Brand sponsorships
Analytics
Currency
You sell high-ticket online courses ($200+)
You need automated email funnels and upsells
Your primary audience is in the US
You make enough to justify $29–99/month
Digital products are your only income stream
You're a UK freelancer or sole trader
You want 0% fees and GBP pricing
You need SEO tools to get found on Google
You want UK tax and cashflow built in
You're just starting out and can't justify $29/mo
Stan Store's free plan charges 5% on every transaction. If you sell £500 worth of products in a month, that's £25 straight off the top — more than WantMy.Link Pro costs. Move to their Creator plan and you're paying $29/month (roughly £23 at current rates) and that's before the currency conversion fee your bank adds on top.
The Creator Pro plan at $99/month is aimed at creators doing serious volume with advanced funnels, email automations and affiliate programmes. For the vast majority of UK freelancers and sole traders, that's an enormous overhead for features they'll never use.
Stan Store is a US product, built for the US creator economy. There's no GBP pricing, no UK tax calculations, no understanding of Self Assessment, National Insurance or sole trader accounting. If you're a UK freelancer trying to manage your business from one place, Stan Store leaves you needing a separate tool for almost everything beyond link sharing and product sales.
WantMy.Link is built in England. The Budget Lab handles UK income tax with marginal relief and National Insurance estimates. The Bank Partnerships directory lists Starling, Monzo Business, Tide, ANNA Money and Mettle. Pricing is in GBP. The entire product is designed around how UK sole traders actually work.
WantMy.Link charges 0% transaction fees on every plan — free and Pro. That's not a limited-time offer or a small-print condition. Every sale through a product card on your WantMy.Link profile goes to you in full. Stan Store's model of taking a percentage of your revenue is designed for platforms handling large transaction volumes — it's not the right model for freelancers just getting started.
Is Stan Store actually free?
Stan Store has a free plan but it charges a 5% transaction fee on every sale. On a £500/month income that's £25 gone per month — more than WantMy.Link Pro costs. The paid plans start at $29/month and go up to $99/month.
What does Stan Store cost per month?
Stan Store's paid plans start at $29/month (Creator) and go up to $99/month (Creator Pro). The free plan takes 5% of every transaction. For UK freelancers paying in GBP that converts to roughly £23–£79/month depending on the exchange rate.
Is Stan Store worth it for UK freelancers?
Stan Store is designed for US creators selling high-ticket digital products — courses, coaching, memberships. If you're a UK freelancer or sole trader who needs SEO tools, UK tax calculations, cashflow tracking and a business dashboard, WantMy.Link is built for your exact situation at a fraction of the price.
Can I switch from Stan Store to WantMy.Link?
Yes. WantMy.Link's free tier includes everything you need to get started. You can migrate your links and product cards in minutes. The ImportLinks scanner can pull your existing links automatically.
Does WantMy.Link have course sales like Stan Store?
WantMy.Link has product cards with direct checkout and 0% transaction fees. It's not a full course platform like Stan Store — but for freelancers selling services, digital downloads or booking calls, it handles everything with no monthly fee.
SEO scoring
Stan Store has no SEO tools. WantMy.Link includes a full SEO score, task tracker and diagnostics to help your profile rank on Google.
0% transaction fees
Keep every penny of every sale. No percentage taken — ever. On any plan.
Cashflow tracking
Log confirmed sales, track weekly revenue and see trends at a glance. Built for sole traders managing real cashflow.
UK tax tools
Budget Lab calculates UK income tax with marginal relief and National Insurance. Stan Store has nothing equivalent for UK users.
Chantelle® AI
A proactive AI that monitors your profile, plans your week and pushes targeted suggestions. Not just a copy generator.
Workflow & Focus Timer
Structured deep work sessions with mandatory breaks and a wellbeing limit. Stan Store has no productivity tools.
No $29/month plan. No transaction cuts. No USD conversion. Just a free business dashboard built for how UK sole traders actually work.
No card required · Free forever plan · GBP pricing
Looking for a Linktree alternative with more built-in tools? WantMy.Link sits in a different category from standard link pages — it combines a digital storefront, SEO scoring, income tracking, and a deep work session manager in one free product. No transaction fees, no upsell for basic analytics.
Unlike Beacons or Bio.link, WantMy.Link includes a cashflow planner with UK and US tax support, a free Pomodoro and deep work timer, a social post generator, and a built-in remote work marketplace. The free tier goes further than most paid plans on competing tools.
If you are a freelancer or solo business owner who has outgrown a plain link page, WantMy.Link gives you a lightweight business operating system — all accessible from one link. Compare the full feature set above.